We are back with another resourceful blog where we will teach you the art of creating YouTube videos. With your channel properly set-up, it’s time to switch to the fun mode. Before getting started, it’s important to list all types of videos YouTube allows you to create regardless of the nature of your channel.
Types of YouTube Videos:
Prior to starting brainstorming about video creation, editing and polishing up the content, you should know that there are eight types of YouTube videos you can choose from. Let discuss each one by one.
If you are running an informative channel in which you are planning to spread awareness about different sorts of products in the market, customer testimonials are your way to go. Such videos are short in which you interview some happy and satisfied customers. The aim of customer testimonials is to build product credibility.
2) On-Demand Product Demonstration:
In this type of videos, you list out all the pros in the form of content with a little background music and images. On-demand product descriptions aim to aware the viewers about the proper use of an item.
3) Tutorials and Explainer Videos:
Tutorial videos are lengthy videos in which you have to teach the audience about the use of a product or to discuss an educational topic. We bet you watch these tutorials every now and then if you want to try something new.
4) Thought Leader Interviews:
Interviews are again, lengthy videos in which you ask several questions from an expert in a certain field just for the sake of spreading awareness. These videos are a great help in amplifying your channel’s credibility.
5) Project Reviews & Case Studies:
Full of statistical data and graphs, project reviews aim to recap successful projects or completed campaigns.
6) YouTube Live:
Now, this is a bit tricky because a YouTube live broadcast doesn’t let you edit anything. The benefit of YouTube live is, it allows you to reach out to your audience and interact with them by answering their comments which they are posting. You are just being “YOU” in these sessions and it really helps in gaining trust of the viewers
7) Video Blogs:
Also known these days as “VLOGS”, refers to the videos you create on daily, weekly or monthly basis wherein, you discuss and talk about your views about anything. Vlogs come in handy when you have to share such content with your viewers which has multiple dimensions and you want to discuss every single dimension for your audience to digest.
8) Event Videos:
While standing in front of a huge crowd at an event or an expo while recording the whole session for your audience to watch, refer to as event videos.
Guidelines to Write Video Script:
Writing a compelling video script for your videos counts a lot in determining the success rate. Let’s find out what are the key points you should know while writing an amazing video script.
1) Define the Goal:
Before rushing towards an open text file, it’s important to figure out what exactly do you want to achieve with the video. Do you want to drive more traffic? Want to add more subscribers or you just want to increase awareness of your brand? Remember, there can be only a singular goal initially. Not only will it keep you focused on delivering your best by thinking about the same goal, but also you’ll be able to brainstorm different ideas and coming up with the best. Once you have gained some experience, then it’s absolutely OKAY to go with multiple goals for one video.
2) Develop a Storyboard & Write the Text:
After the goal has been decided, it’s time to ignite all your creative powers and come up with a properly structured outline for the shoot. This is referred to as the storyboard and it acts as a blueprint for your video. We bet you’ve seen several storyboards before. Let’s remind you of one! They look like comic strips with rough sketches about one or more scenes along with some short description, camera position, dialogue and motion of the animations you are going to add. The level of details can vary but every storyboard should have the following few constituents:
- A separate frame for every major scene.
- Sufficient and understandable description of every scene.
- Text and appropriate dialogues for the scenes.
- Camera and shot details.
3) Deciding the Length of Video:
While creating your storyboard, you should also decide the length of the video. Neither it should too small nor lengthy. According to YouTube stats, videos within two minutes receive the highest number of viewership and engagement. However, the video you are shooting should be long enough to deliver the exact message to the audience.
4) It’s Time to Pick a Shooting Location:
After determining the goal for your video, it’s time to create a really cool storyboard and decide on the video length to hunt down your filming locations. In the showbiz industry, the name reserved for this step is “location scouting” and it’s one of the most important steps to create a video which is meant for your audience to watch and enjoy. Follow the steps below to find the best location:
- First of all, go back to your storyboard and start brainstorming about what kind of location every scene requires?
- While keeping in mind the main idea behind your video, it’s highly likely that you will need just one location because ideas with the same theme are better shot in the same location
- In case one or more of the scenes don’t get shot properly on the location you selected, try finding out a different location which suits the essence of these scenes. Don’t rush yourself into the selection of location and keep the ideas flowing.
There are certain places where filming without taking prior permission isn’t allowed and you can get into trouble. That’s why it’s better to get to know the people around and try taking a permit to shoot in order to avoid any unnecessary scuffle. Finally, shoot the video, upload it and enjoy the comments!