021-32740066 info@idmpakistan.pk

Become a Certified Email Marketing Automation Expert

Why You Should Email Marketing Automation?

It is statistically proven that only a about 1% of people buy something in their first interaction. That means, out of 100 people who visit your website, only about 1% (or even less) will buy. What happened to the other 99 people, they were interested, that is why they came to your website in the first place, but they were not ready yet. What’s the solution? Email Automation automation enables you to remind your website visitors (leads) about your product, provide them value via emails, build that connection and relationship via pre-scheduled emails and segment emails into actions they take. If you are not doing email marketing automation, you are so behind 2017. 

Industry Leading Experts

Know Your Trainers

Mr. Shoaib
Founder of IDMPakistan

Founder of IDMPakistan with 7+ years of experience in digital marketing. Author of the book “fast cash injection” published on Amazon. Worked as a digital marketing consultant for companies in Pakistan, USA and other parts of the World. Expert in lead generation, conversion optimization and revenue generation.

Professional Experience Level: 7+ years

Mr. Waqas
Expert in Email Marketing Automation 

Waqas is a top rated internet sales and marketing professional who has spent last decade contributing to companies from the e-commerce, SaaS, travel/hospitality, telecom and healthcare industries. Equipped with the latest digital sales/marketing techniques, Waqas is a promising youngster with a clear vision and complete understanding of the digital marketing spectrum

Professional Experience Level: 7+ years

Next Batch Starting on 22nd May

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Special Features of The Training Program

Live Instructor Led Online Classes

Hands-on Assignments and Exams

Certifiction Training

Industry Leading Expert Trainers

Life-time access to Live Session Recordings

Email Marketing Automation Training Syllabus

Session 1: Introduction to email marketing power
  •  Email Marketing 101What is email marketing in a nutshell?
  • Power of email marketing
    • Obama email campaign reference
  • Why email marketing?
    • Relationships with customers
    • Sales
  • Understanding email marketing automation
    • Overview of how the automation looks like and the why to use automation in email
  • What is direct response email marketing?
    • Direct response: Connecting directly with a customer and get measurable results which you can improve upon.
Session 2: Don’t go after sale – Go after value first
  • Sales do not happen in the first contact (usually)
  • The formula of adding value to subscribers
  • How to add value to your subscribers?
    • Educational emails
    • Gifts
    • Blogs
    • Third-party relevant source of information
    • When and how to write a perfect promotional email
Session 3: Understanding Important Metrics
  • Understanding the email metrics that matters
    • Open rates
      • How to increase open rates
    • Bounce rates
      • How to reduce bounce rates
    • CTR
      • How to increase CTR
    • Unsubscribed
      • How to reduce unsubscribing rate

 

Session 4: Creating account on autoresponder service
  • What are auto-responders?
    • Understanding auto-responders and example of few services
  • Signing up for a free trial of aweber/getresponse
  • Setting up the account
    • Making a list
    • Making a signup form
    • Making a campaign
Session 5: Setting up the email service account
  • Understanding single opt-in and double-opt-in
  • Sending options
    • Sending email immediately to all subscribers
    • Schedule emails (Drip-feed)
  • Best practices of how to use drip-feed emails for a business
Session 6: Writing Powerful Emails
  • Rules of writing a great email
    • Avoiding words that increase spam score and can land email into junk folder
  • Writing a great subject line
    • Subject lines that increase open rates
  • Writing great emails
    • Example of great sequences of emails
    • Product launch emails
    • Promotional emails
    • Welcome emails
    • Value emails
  • How to schedule emails
  • Words that sell
Session 7: Advanced Stuff
  • Creating a form in the auto-responder service
  • Embedding the form in a landing page
  • Use the form to get email addresses
  • How to segment list based on
    • Actions taken (opens, clicks etc)
    • Interest
    • Etc
  • How to trigger emails based on
    • Actions taken
  • How to create pre-scheduled email calendar (drip-feed)

 

Session 8: Summing up
  • Recap of the whole training
  • Q & A

 

Certification Details
You will receive 1 certificate of completion after you successfully complete the training program. The certificate will be a proof that you learned Search Engine Optimization from a professional training and will help you in your career.

How To Get Email Marketing Certification?

  1. Once you register your enrollment in the training program, you will be given access to IDMPakistan’s learning management system. Inside the learning management system, you will find your live instructor-led classes schedule. With the click of a button on the designated day and time, you will be live with the instructor. Recordings will also be provided to you after the session is finished.
    Days: Tuesday To Thursday
    Timing: 7.30pm – 9.30pm
    Duration: 8 Live sessions (2 hour per session)
    Venue: Online live sessions, you can attend from anywhere in Pakistan
  2. Upon completing the training, you will have to appear for the exam. The exam is mandatory otherwise certificate will not be issued.
    Passing Marks: 60%
Z

Have an automated Email Machine

 

Imagine having an automated email marketing machine, which is sending personalized emails 24/7 to your prospects, how would that change your business?

Q

No need to increase traffic

 

With email marketing automation, you can make more money in your business with the same or less amount of traffic. Learn email marketing automation.

R

Only 1% buy at first, go after 99% with emails

 

It is proven that only less than 1% buy at the first interaction. What’s the solution? Go after the 99% and build a relationship via email marketing automation.

O

No Fake Gurus

 

Anyone can tell them they are email marketing automation expert, but can they show you the professional experience? Our trainers have more than 10+ years of professional experience and are qualified to train you!

FREQUENTLY ASKED QUESTIONS

What is the training delivery medium?
Training is conducted via live online sessions from inside our learning management system.
Why Online Classes and not physical classes?
With online classes you will save time and money. Due to traffic situation you may miss a class or a trainer can get stuck in the traffic likewise. Live online classes provide better engagement among the trainers and trainees plus the trainees will get recording of each session unlike in physical class if you are late in a class or miss a class you will be left behind.
What is the duration of the course?
The total number of sessions are 10, each session is 2 hours long and classes are conducted from Tuesday to Thursday (7.30pm – 9.30pm). In total, the duration is approximately 1 month.
Who will be my trainers?
Kindly scroll up, you will see the your trainers.
How do I know if my trainers are qualified?
We encourage you to check their Linkedin Profile and you will see their authority. Every trainer have vast experience in its particular field and is currently involved in the implementation process in the professional world.
What will happen if I miss any class?
That is the beauty of online sessions, you will get recording in case you miss the class. We also encourage to go through the recording at least 2 more times once the session is finished.
Will IDMPakistan provide placement assistance
We do not provide placement guarantee, however we will assist you in the placement. So will forward you the job opportunities as soon as they arise in our domain.
Will I be able to make money online?
Stop! This is not a make money online course. This is a professional SEO training where you will learn the dynamics of how search engines work and use that for your business and career growth.
Will I be able to rank any keyword after going through this training, guaranteed?
You will have complete knowledge of how to rank a keyword on Google. We do not make any guarantees as that depends on trainees dedication, hard work and 72 other factors.

Next Batch Starting on 22nd May

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Become a Certified Email Marketing Automation Expert Now

Training Certification Fee: 12,500/= PKR (One Time)

<center><script src="//static.leadpages.net/leadboxes/current/embed.js" async defer></script> <button data-leadbox-popup="14158d173f72a2:114af3433746dc" style="background: rgb(255, 170, 0);border-color: rgb(255, 170, 0);border-radius: 0px;color: rgb(0, 0, 0);display: inline-block;vertical-align: middle;padding: 16px 32px;min-width: 192px;border: 1px solid rgb(255, 170, 0);font-size: 1rem;font-family: Helvetica, Arial, sans-serif;text-align: center;outline: 0;line-height: 1;cursor: pointer;-webkit-transition: background 0.3s, color 0.3s, border 0.3s;transition: background 0.3s, color 0.3s, border 0.3s; box-shadow: 0px 5px 5px rgba(0, 0, 0, 0.6);">Enroll Me in The Training</button> </center>