Become a Certified Adwords Facebook ads Professional
Why You Should Learn Facebook ads?
Regardless of any business you run, be it offline or online, be it a retail store or a service business or if you work in a company who is looking for more customers (who aren’t?) then Facebook ads is the golden ticket for you. No matter who your customers are, they are on Facebook. The best way to reach your audience, capture their interest and bring them to your business is using Facebook advertisements. Learn Facebook ads and you will never have to worry about getting new customers and generating buzz for your business.
Industry Leading Experts
Know Your Trainers
Founder of IDMPakistan
Founder of IDMPakistan with 7+ years of experience in digital marketing. Author of the book “fast cash injection” published on Amazon. Worked as a digital marketing consultant for companies in Pakistan, USA and other parts of the World. Expert in lead generation, conversion optimization and revenue generation.
Professional Experience Level: 7+ years
Founder, Horizon Softech
He is a full-time entrepreneur and a part time analyzer. Started a software company with two thousand bucks and have successfully converted it into an MNC with having 4+ international teams and presence in 2 continents. His core expertise is social media & growth marketing.
Professional Experience Level: Over 5 years of experience
Mr. Saad Khalid
Google Certified Digital Marketer
Google Certified Digital Marketing Specialist with experience in both Social & Search platforms. I am familiar with all the recent SEM, SMM and SEO techniques along with the industry’s best practices. Utilizing multiple online advertisement channels in order to have positive ROI, including Facebook, Instagram, YouTube, Google, Bing etc. across different devices.
Professional Experience Level: less than 5 years
Next Batch Starting on 22nd May
Special Features of The Training Program
Live Instructor Led Online Classes
Hands-on Assignments and Exams
Industry Leading Expert Trainers
Life-time access to Live Session Recordings
Facebook ads Training Syllabus
Session 1: Introduction to Facebook ads
- Introduction of Facebook ads
- Creating your ads account
- Setting up the account and billing
- Some cautions for adding billing details
- Creating a business manager
- Claiming page on the business manager
- Setting up the business manager account
Session 2: Introduction of the objectives
- Facebook ad account overview
- Learning each objective’s purpose
- Website conversions
- Page post engagement ads
- Video ads
- Lead ads
- Mobile ads (App)
Session 3: Creating Your First Campaign
- Creating a campaign
- Targeting from interests
- Geo location
- setting up target audience
- Setting up bidding
- Best practices of bidding
- What is an auto-bid and manual bid
- Creating your first ad
- Writing headline of the ad
- Best practices
- Creating the image of the ad
- Best practices
Session 4: Monitor the performance of the campaign
- Metrics to look at for a winning or a losing campaign
- When to stop a campaign
- When to scale a campaign
- How to scale a campaign once finding a winner
- How to increase CTR
- How to increase relevance score
- Benchmarks of the metrics
- Exporting data for analyzing
Session 5: Advanced - Piexls
- What are Pixels?
- Creating your pixel
- Creating event pixels
- Adding pixels to your website
- Adding custom conversion event pixels on certain pages of your website
- Testing the pixels using the plugin
- Running a campaign of website conversion ads
- Why run website conversion ads and not traffic campaign?
Session 6: Advanced 2 - Blind Unpublished Posts
- What are blind unpublished posts
- How to create a blind post
- Uses of a blind post
- Creating ads using a blind post
- In what situations you should use a blind post
- Audience insights
- Finding target audience using audience insights
Session 7: Best practices of Facebook ads + Retargeting
- Which ads to run when
- The small secrets that increase the CTR and decrease CPC of the ads
- Understanding retargeting
- Power of re-targeting and when to use re-targeting ads on Facebook
- Creating a re-targeting audience
- Creating a video ad re-targeting audience based on how much video seen
- Running a sample re-targeting audience ad
Session 8: Summing it all up
- Running campaigns
- Split testing ads
- Split testing targeting
- Split testing Landing pages for better conversions
- Using UTM parameters
- How not to get banned on Facebook ads
Facebook Blueprint offers official certification. IDMPakistan’s training will help you in clearing the Facebook blueprint certification. However, these certifications are not the part of our training program and do not require any additional cost. You can apply it and take it anytime you want. These certifications will add to your credibility as a digital marketer.
How To Get Facebook ads Certification?
- Once you register your enrollment in the training program, you will be given access to IDMPakistan’s learning management system. Inside the learning management system, you will find your live instructor-led classes schedule. With the click of a button on the designated day and time, you will be live with the instructor. Recordings will also be provided to you after the session is finished.
Days: Tuesday To Thursday
Timing: 7.30pm – 9.30pm
Duration: 8 Live sessions (2 hour per session)
Venue: Online live sessions, you can attend from anywhere in Pakistan
- Upon completing the training, you will have to appear for the exam. The exam is mandatory otherwise certificate will not be issued.
Passing Marks: 60%
Generate on-demand traffic
Never worry about traffic again. You can just tune-in the ads and the targeted traffic will start flowing on your website. No more waiting days or months.
No Need For Expensive Facebook ads Service
Some people make Facebook ads a lot more complicated than it actually is, and you know why? Because that is there business. They will convince you, that you cannot do Facebook ads because it is complicated. Prove them wrong!
Best source of traffic in 2017
Facebook is the best source of traffic due to its targeting options. You can reach your ideal audience with its precise targeting options at very cheap cost.
No Fake Gurus
Anyone can tell them they are Facebook ads expert, but can they show you the professional experience? Our trainers have more than 10+ years of professional experience and are qualified to train you!
FREQUENTLY ASKED QUESTIONS
What is the training delivery medium?
Why Online Classes and not physical classes?
What is the duration of the course?
Who will be my trainers?
How do I know if my trainers are qualified?
What will happen if I miss any class?
Will IDMPakistan provide placement assistance
Will I be able to make money online?
Will I be able to rank any keyword after going through this training, guaranteed?
Next Batch Starting on... (TO BE ANNOUNCED)