Briefly, what you will learn?
Your goal as a digital marketer is to bring as much targeted traffic on your website at the least cost possible. Pay-Per-Click (PPC) is a form of advertising where you will pay the publisher (individual websites or advertising platforms) whenever someone clicks/views your ad. You are not to display your advertisement on every platform and website, but as a smart digital marketer, you will be trained to figure out the exact targeted websites to advertise on. Moreover, you will also learn how to run profitable ad campaigns on Facebook and Google which will be the prominent part of this module.