Module 4:

PPC Advertising & Adwords

Creating Rich-Media banner ads

Briefly, what you will learn?

Your goal as a digital marketer is to bring as much targeted traffic on your website at the least cost possible. Pay-Per-Click (PPC) is a form of advertising where you will pay the publisher (individual websites or advertising platforms) whenever someone clicks/views your ad. You are not to display your advertisement on every platform and website, but as a smart digital marketer, you will be trained to figure out the exact targeted websites to advertise on. Moreover, you will also learn how to run profitable ad campaigns on Facebook and Google which will be the prominent part of this module.

Meet Your Trainer

Syed Sayem Mustafa


Search Engine Marketing (Google Adwords)

Experence Level:

6+ Years

Why Learn From Syed Sayem Mustafa:

He is a certified Adwords professional who is currently managing a ad spent of more than €500,000 per month.

Why You Should Learn Search Engine Marketing

Top Ranking on Google
0 %
24/7 Targeted Traffic
0 %
Predicatable Sales
0 %
Business Growth
0 %

What is Search Engine Marketing?

Search engine marketing is promoting a website by increasing their visibility on search engine primarily through paid advertising. This also involves display advertising.

Our Teaching Process

Learning adwords is not a piece of cake and that is why we have developed the most comprehensive outline for this module from keywords, bidding, writing ads to conversions etc.



You will be able to research profitable keywords for your business, create killer ads on both Google search and display networks and scale the winning ads to the next level guaranteeing revenue growth for your business!


We believe in transparency

Search Engine Marketing is just 1 module out of total 16 modules mentioned below

Module 1: Digital Marketing Overview

Learn the foundation of digital marketing with complete understanding of digital marketing processes.

Module 2: Website Planning & Creation

You will learn how to make your own professional website. There is no need for you to have any coding knowledge.

Module 3: Search Engine Optimization

You will learn how to do keyword research and rank on the top of Google for the most profitable keywords.

Module 4: PPC & Google Ads

You will learn how to run profitable campaigns on Google ads that will generate sales for your business.

Module 5: Social Media Marketing

Learn how to communicate to your audience in a way that will generate sales on social media.

Module 6: ASO - App Store Optimization

Learn how to market your app on both IOS app store and Google play store to get top rankings

Module 7: Display Advertising

Understand the strategies that will help you generate massive traffic from banner advertising ads.

Module 8: Email

Learn the most advanced techniques of email marketing that will generate consistent sales for you.

Module 9: Ecommerce Mark

Learn how to start and successfully establish your own E-commerce business in Pakistan.

Module 10: Lead Generation

Learn how to generate leads from all advertising platforms like Facebook, Google & Youtube.

Module 11: Affiliate Marketing

Learn how to do keyword research and rank on the top of Google for the most profitable keywords.

Module 12: Sales Funnels

It’s time to learn how to build sales funnels for your business so you can enjoy sales 24/7.

Module 13: Google Analytics

Learn how to properly read Google Analytics data to make better decisions for your campaigns.

Module 14: Blogging & Adsense

Have a flair of writing? Learn how you can start a blogging career that is both fullfilling & lucrative.

Module 15: Earning From Freelancing

Learn how to get both local and international freelancing projects after the course completion.

Module 16: Online Ad Strategies

It’s all about the strategy. Learn how to make digital marketing ad strategies that will produce results.

Learn How You Can Make More Money, Get More Customers & Get a Dream Job With Digital Marketing

Quick Answers

Frequently Asked Questions

This course covers A-to-Z of digital marketing. It starts from the very basic (website creation) and goes to the very advanced stuff where you will be learning about customer behaviours, A/B testing, running online ads, creating brand awareness and much more!

It depends on the company. However, if you are fresh candidate you can expect to get a package anywhere from 25,000 PKR to 70,000 PKR.

The beauty of our course is that your classes are conducted via instructor-led live online sessions. And every live session is recorded and uploaded in your learning portal the very next day by 12:00 pm.

Yes, you will get one certificate from Institute of Digital Marketing Pakistan. You will also get Google + Facebook certificates after passing their exams which we will help you with. These certificates are recognized all over Pakistan.

Learn More About Our Digital Marketing Certification Course

For Professionals, Entrepreneurs & Job-Seekers
(Become a Google & Facebook Certified Professional)

Limited Seats Available:
Learn How to Earn PKR 100,000+ Monthly with Our FREE Webinar

Unlock the Secrets of Online Success in 2 hours of free training

20 July @ 3:00 PM (Online)


Only 100 seats are available, so claim yours now!

Register For Free Online Trial Class